The Ultimate Guide To Optimize Your Shopify Store!
You will be surprised to know the number of people who shop online
This is because the number is huge. From the last decade, a large percentage of people are shifting to online shopping. And this inclination to shop online is not limited to a few specific product types.
People are buying and selling every type of thing online. It can be a pet, a course, clothes, groceries and hence anything. You name a product and we bet you can find it anywhere on the internet.
Shopify is one of a great example of an online commerce platform. Millions of people are using Shopify store to sell and buy products and it's getting immensely popular with the people around the globe with every passing minute.
In this article, we will talk about some guidelines through which you can optimize your Shopify store
and can earn more out of it.
Why Optimizing Your Shopify Store is Utmost Important?
Before discussing how you can optimize your Shopify store let’s find out why is it important to optimize it? Shopify as we all know is an online commerce platform.
It allows sellers to set up a store there and sell their products. Its popularity is increasing like crazies from the past few months.
Which means that more people are accessing it to buy products which ultimately implies a better profit to the sellers. Irrespective of the fact that your business is big or small, it’s on social media or you have outlets, are you selling your products online or not, a Shopify store is for everyone.
And it no doubt can help you reach more local as well as international audience.
But many other businesses are selling the same things as you are. The important questions that arise here are:
How can you compete with others selling similar products?
How can you attract more traffic to your Shopify shop?
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Well, the answers to these questions are fairly simple. All this can be done easily if your Shopify store is optimized effectively.
Let’s have some guidelines through which you can effectively optimize your Shopify store.
Complete Guide To Optimize Your Shopify Store
Through some simple set of guidelines, you can easily optimize your Shopify store. Let’s have a look at them:
Improve Your Shopify Site Structure
What is the first thing a user notices when he or she lands on your site? The thing they are looking for. And when they can’t find easily they leave immediately to search it somewhere else.
This is why is very important to arrange everything in such a manner of your website that the user can easily find it. Once the user can find something of his or her interest on your site then they are inclined to spend more.
This can ultimately help your website to rank better on the search engine. So the key point is to optimize your Shopify site structure nicely.
Better User Experience
Pleasing the user is the key to optimize your Shopify store. This can be done by providing your users with a better experience.
Like making the seep of your site faster. Some simple techniques can be used to make your Shopify store faster. These can be using smaller images, lesser use of siders, removing unnecessary apps, etc. moreover, a responsive design is also important for giving a user a wonderful experience.
A responsive design should be good for all the versions of your site that is mobile, tablet or desktop, etc.
Use The Right Keywords
Selecting and using the right keyword is key to an optimized site. Finding the right keywords is not a complicated job.
You just have to be in the shoes of your targeted audience for a while and think about what they will search in the search engine for reaching the product you are selling.
Various tools can help you find keywords. The trends and hashtags of social media also play a role in this scenario. Also, checking out your competitor’s Meta descriptions, titles and tags etc. can give you leads to find the perfect keywords for your site.
Optimization Of Product Pages
It is another very important step to optimize your Shopify store. By adding unique and informative content on your product pages can be very beneficial.
This is because usually, the product description for many products is the same which makes the user lose interest in it. Adding unique, attractive and relevant content on each product page can give it an edge and can attract the user to spend more time on that page.
It might be a time taking process but it is definitely going to pay off for you. It’s better to optimize the page of those products first which you think are more in-demand. It will help them get more traffic.
Blogs On Shopify
Many of you might think that why do you guys need to create a blog on Shopify as it is a product-based commerce platform.
Well, creating blogs related to your products and using the right keywords in them can do amazing things for the better ranking of your site. Shopify gives you an option to create a blog.
While creating a blog you should consider some important points that can help you rank better. These points can be identifying the right keywords for you, using them correctly and effectively in your blogs, considering the trends on social media, etc.
These were some important guideline following which you can optimize your Shopify store most effectively. It can definitely help you reach more of your targeted audience, attract more traffic and ultimately earn a lot more!